Instagram has launched “IGTV” (Instagram TV) which is its long-form video content app. 

(ภาษาไทยโปรดอ่านข้างล่าง)

The app will be mobile phone full screen in vertical orientation, and the video can be up to an hour long unlike the main app within Instagram social media, which is limited at one minute. 

IGTV is a separate app for content creators to manage their video content where you can open your IGTV channels. 

Instagram social media sites will provide a tab where users can view your IGTV videos.

It seems that this is the 1st step to compete with Youtube.

Will it work? Only time will tell.

See the IGTV’s introduction video here.