A Brand is a FACE that tells Your Story.
Your Brand is your asset - an intangible asset with a financial value directly related to your products and services.
Branding Defined:
The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising and promotional campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Your Brand is like a parent child relationship. It needs to be nurtured, developed, loved and adapted to the changing market place. It tells your story. Your brand interacts and engages your target market, producing an end user experience which positions, and differentiates itself from competitive products and communicates a clear message.
ClipCube brand management services are provided out of Bangkok to customers throughout the S.E. Asia, in multiple languages and our staff speak both Thai and English. Most of our clients are from referrals or via agencies and ranging from start ups to established brands. We support organisations such as charities, manufacturers, beverages, hospitality and restaurants, and the service industry.
Brand Development Services
In essence we study your brand positioning, vision and brand guidelines, recommend an online strategy, and look at your traditional marketing activities to gain a full picture of your approach to the market and how they trade off and compliment each other.
ClipCube helps organisations develop their online brand, by not only discussing the strategic plan to maintain the brand equity or gain brand value, but develop and implement campaigns to make them reality.
We perform brand due diligence by speaking to customers and stakeholders to identify the brand value, its positioning, target market, the organisations vision and competitors and build an understanding of the brand's character and profile. We create a structure around the brand to protect it from abuse and distortion. We select the online vehicles to reach the target audience and create campaigns and distribute PR releases to build brand authority. We develop and manage your brand ensuring your message reaches your target market and trade journalists and influential bloggers.
ClipCube has the inhouse skills to conceptualise, create, distribute and manage campaigns and the hand on business experience to understand your business. We know the questions to ask.
Brand Management is not a logo but a combination of communications mediums, methods and aesthetics that characterise your business and build brand value. We manage your brand at a cost and with a team you could not possibly provide yourself. We work with you, while allowing you to do what you do best - run your business.
